The idea brief

The idea brief is a structured set of fields that Z2X uses to generate your plan, direct agents, and score relevance. The more complete the brief, the better the output.

Brief fields

Title

A clear, specific description of what you're building. Think of it as a one-line product description, not a startup name.

Description

2–3 sentences expanding on the title. Answer: what problem does this solve, for whom, and why now?

Target customer

Be specific. Not "small businesses" — instead, "freelance UX designers with 3–10 active client projects at any time." Specificity is what makes agent research actionable.

Business model

How you plan to make money. Options:

• SaaS — monthly subscription
• Marketplace — transaction fee
• Service — productised consulting
• One-time — pay once
• Freemium — free tier + paid upgrades

Monetization model

The specific mechanic: per seat, per usage, per outcome, etc.

Founder goal

What does success look like for you personally? Revenue target, exit, lifestyle business, or something else? This affects how agents prioritise recommendations.

Why the brief matters

The brief is injected into every agent run associated with this idea. When an agent writes outreach, researches competitors, or drafts a validation survey, it uses your brief as context. A vague brief leads to generic output. A specific brief leads to output you can actually use.

Editing the brief

Open any idea and click the brief section. All fields are editable inline. Changes are saved automatically as you type.

After editing a brief, previously completed agent runs are not re-run automatically. The next time an agent runs a step, it will use the updated brief.

The For You score

After an idea is unlocked, Z2X calculates a For You score (shown as a percentage or star rating on the Ideas list). This is a relevance score that compares the idea against your founder profile:

• High score = good fit with your archetype, skills, and goals
• Low score = possible stretch or misalignment

The score is advisory only. Many founders build ideas with low For You scores because they're personally motivated by the problem. Use it as a data point, not a gate.